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P&G WDM

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Client: Procter & Gamble
Project: WDM "4 Layers" Touchpoints

We were selected to design an installation with gifts for new brand managers at Procter & Gamble’s World Design Meeting (WDM) 2010. This was a participatory piece where strangers became acquainted over gifts that were designed as an extension of the installation. These gifts became tools for the implementation of daily themes:

Dieter Rams sketchbook and pencil - a platform for "Breakthrough Innovation"

Mustache mugs - a constant reminder that great "Brand Expression" is pleasurable

Memo mirrors - a frame to guide a novice towards "Leadership"

Seed bombs - the germ for community beautification that makes a "Bigger Difference"