Client: Busken / Yagööt
Project: Neugööt - What's Your Flavor?
Nationally recognized Busken Bakery recently approached SYN/TAX and our sister company, PB&J PR, to roll out a new in store campaign for its wildly popular Yagööt yogurt brand. Our solution quickly became an installation aimed at presenting a new flavor contest, in which customers were asked "What's your flavor?" Playing off of the Yagööt name, we concepted a campaign identity called Neugööt.
Our objective was to deliver a campaign providing a fun, engaging, tangible, and participatory experience.
Produced & Directed by:
SYN / TAX
Shot by :
B. Emmit Jones
Music by:
Emerald Park
"At The Mall"
At the Mall by Emerald Park is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives (aka Music Sharing) License.
Big thanks to the production team:
Such And Such
Matthew Bell
Joel Masters
Chase Luikart
AllScreen
PB&J PR
Logan Bailey
Chris Uihlein
Blog Features:
Adventure Book
Brian Peterson
Project: Neugööt - What's Your Flavor?
Nationally recognized Busken Bakery recently approached SYN/TAX and our sister company, PB&J PR, to roll out a new in store campaign for its wildly popular Yagööt yogurt brand. Our solution quickly became an installation aimed at presenting a new flavor contest, in which customers were asked "What's your flavor?" Playing off of the Yagööt name, we concepted a campaign identity called Neugööt.
Our objective was to deliver a campaign providing a fun, engaging, tangible, and participatory experience.
Produced & Directed by:
SYN / TAX
Shot by :
B. Emmit Jones
Music by:
Emerald Park
"At The Mall"
At the Mall by Emerald Park is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives (aka Music Sharing) License.
Big thanks to the production team:
Such And Such
Matthew Bell
Joel Masters
Chase Luikart
AllScreen
PB&J PR
Logan Bailey
Chris Uihlein
Blog Features:
Adventure Book
Brian Peterson
